If I Wasn't a Badass CEO Who Was I?

All the while, a new annoying idea started to grow into my head. If I wasn’t Julie Moe, badass CEO, who was I?


I never realized how much of my own identity was tied up in my job until I tried being a full-time stay at home mom.

After the insane mommy-guilt I felt from being a full-time working mom, my husband, and I decided it was time to give staying home with the baby full-time a try.

At first, it was amazing! We got into our groove.

Wake up. Breakfast. Play. Nap. Housework. Lunch. Play. Nap. Housework. Snack. Play. Dinner. Bath. Bedtime. Repeat.

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I could set my watch by the regularity of it all. The days started to meld together until I couldn’t tell you what day of the week it was.

All the while, a new annoying idea started to grow into my head.

If I wasn’t Julie Moe, badass CEO, who was I?

Since having a baby and getting married, there were whole new circles of people who only knew me as either Geoff’s wife or Roxy’s mom. I felt like to those people, “Julie the individual,” didn’t even exist. Most of those people didn’t even know my first name. To them, I was just Roxy’s Mom or Geoff’s wife.

I missed solving problems. I missed talking to people. I missed finishing projects and being creative. I missed making my own money.

I missed working…..

It came to a head one day when I realized that I hadn’t had a hand in earning any of the money in our account. I was grateful that we could afford to get by with a single earner in the family, but not bringing in any money of my own was a tough pill to swallow for a woman who had been working since she was a teenager.

Mommy-guilt had been replaced by mommy-money-guilt.

And on top of that, I felt guilty because so many moms wish they could stay home with their kids full time and not work. I felt like an ingrate.

I said a prayer. I sent my intentions into the universe. “Could I please spend tons of time with my baby AND make money?”

I got my answer when a friend who I hadn’t talked to in a while asked me if I could build a Squarespace website for him. I had never built a Squarespace website, but of course, I said YES!

I needed the challenge AND the money. Over the course of the next few months, that website turned into more websites and other marketing tasks—all of which I could do while still spending loads of time with my little one.

The new Zooby Media helmed by a happy mama with a happy family was born!

Mamas, let’s get real for a minute. I got lucky and turned that luck into something extraordinary. Maybe this is your lucky chance. Perhaps it’s time to turn your luck into something extraordinary too.

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